Ryanair claims in its ads that "LOT is a robber". LOT responds: "It's unfair, we demand apology". Now it is for the court to resolve the issue of the controversial newspaper ads by Irish low-cost airline.
National Polish carrier would like to see the judge ban Ryanair from publishing comparable advertising, in which the prices of LOT's tickets are being described as "theft, daylight robbery, plunder" - those expressions quoted in the claim.
Ryanair has published a series of ads showing a robber carrying a bag with "LOT" symbol on it and the slogan "daylight robbery". The ad carries a notion that LOT has the most expensive fuel taxes and that the Polish airline is the "major robber on the Polish market".
Ryanair is notorious for its punchy ad campaigns.
"LOT is just too expansive"- says Tomasz Kulakowski of Ryanair's sales and marketing office. According to him the Irish carrier has been running a series of similar ads in various European countries, where it flies to. The same "robber" ad was being published in Germany, but it got no reaction from the German airlines mentioned in it, including Lufthansa, Germanwings and Air Berlin.
In Great Britain Ryanair went a line further calling British Airways "bastards". BA went to court, but lost it. The verdict on the LOT vs. Ryanair case may determine the borders of "good manners" in comparable advertising in Poland.
M.Poznan
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