On Wednesday Alitalia announced a speedier service between Rome and Milan to tackle Italy's high-speed train, which will soon make the trip in three hours.
Alitalia will increase the number of dedicated check-in counters at the airports and offer a home pick-up and destination-delivery of the passengers to prevent them from switching to fast trains. The total trip will take 3 hours and 20 minutes, including an hour of flight.
The new high-speed train inaugurated by Premier Silvio Berlusconi Tuesday takes only three hours between the two city centers. However, it won't be fully operational until December. The new air offer will be launched in April.
Alitalia has recently been adopting a rescue plan - it merged with the smaller Air One and has Air France-KLM as a 25 % minority shareholder.